Explications of political market orientation and political brand orientation via the resource based view of the political party
- Creator: O'Cass, Aron , Voola, Ranjit
- Resource Type: journal article
- Date: 2011
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
- Creator: O'Cass, Aron
- Resource Type: journal article
- Date: 2009